Blog
Foerch Success Story LP Stage

Success Story FÖRCH strengthens its multi-channel approach with its own sales app

With more than 100,000 workshop, assembly and fastening products, Förch is one of Germany's leading suppliers of products for trade and industry. The family-owned company currently employs around 3,500 people who work every day to ensure the satisfaction of over 300,000 customers worldwide. In addition to 34 sales locations in Germany and more than 55 country representatives, FÖRCH relies on an efficient multi-channel sales approach and an effective e-commerce strategy. This enables the company to offer its products and services internationally and reach its customers optimally via various sales channels.

Initial situation

The FÖRCH Group is a modern family business with steady growth, which is primarily characterized by strong internationalization. This has resulted in an increasingly complex IT infrastructure, which is why it became necessary to standardize the ERP systems in different countries, among other things. In sales, FÖRCH relies on a multi-channel approach with a field sales force, sales locations and its own web store.

Solution and result

In 2019, FÖRCH decided to replace its outdated, self-developed ERP system with SAP S/4HANA, first in Germany and then in other European countries, in order to create the basis for future digital solutions. These include a modern web store and a new sales app based on the Polumana® app from Blue-Zone. Together with the new ERP system, the aim was to create a future-proof digital infrastructure. The go-live was successful: around 700 sales representatives in Germany directly processed over 70,000 orders per month via the new app, while only a few support requests were received.

Read full success story

Related topics

iStock-1288551481

Our solution: Polumana®

The Polumana® Sales App puts an end to redundant data entry, media disruptions and data loss. Bundle all tasks and functions in a native app and benefit from mobile order entry!Experience how much easier and more efficient you can complete your tasks and how much more time and attention you can devote to your customers.

Learn more
2121x1414-iStock-669887538

Mobile order entry

Long loading times, lack of internet connection and duplicate data entry slow down sales. With our Polumana® mobile app, sales representatives can also enter orders offline. Say goodbye to paperwork and time-consuming order management. With user-friendly forms and automated workflows, you save valuable time and minimize sources of error.

Everything to do with mobile order entry
iStock-1464853466

All our solutions

With our ability to implement SAP cloud extensions for SMEs, we enable companies to maximize their efficiency with every step of their digital transformation. Take a look at all our solutions - be it industry-specific, broken down to your business unit and targeting your specific use case. We have something for every need.

Blue Zone solutions